Chicago Architecture Foundation
CAF is a non-profit organization based in Chicago which provides tours, exhibition, and educational activities relate to architecture.
The concept behind this project is started with the structure and facade of architecture whose shape is close to the grid. So I build the logo based on the grid and created a series of support graphics also based on the grid system.
Separated all the patterns into 3 categories: noun(buildings, house, field, exhibition, park, talk) means “what is the activity about”, adjective(lake, cloud, educating, inspiring), and verb (motion-walk, Segway, bike; motion-bus; trolley; train) means “how we get there”.
Bringing three patterns together, then an activity comes out.
Logo Animation
Color Palette
