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Rachel Lin
Information

  1. Mama Pregnancy&Baby App
  2. Jike Social Media

  3. Committable NFT Web 

  4. Kitchen Installation

  5. CAC Visual Identity

  6. NYBG Visual Identity

  7. Writers Expo Event Identity

  8. Tadao Ando Editorial Design

  9. Pine Cone Branding 

About
 Email
© Rachel Lin 2022
Rachel Lin

MaMa 
Pregnancy & Baby App

In 2020, the average childbearing age in China is 29.13 years old, approaching 30 years old, which means that many of today's mothers are highly educated. So they got high expectations for life quality, they are strong-minded, and they have the desire for knowledge. MaMa is a  tool APP that brings together community and knowledge-sharing concepts to relieve anxiety and depression during pregnancy.     

Jike Community
Social Media



Jike was released in 2015. It was a news aggregator App from the beginning, and it started transforming into social media in 2017. The revision target was to strengthen the average users’ egagement.

Committable
NFT Website




CMT is the native non-fungible token (NFT) on Committable, minted out of a commit in an open-source software project. Every CMT is unique in a way that systematically reflects the development contribution of a developer.

Chicago Architecture Center 
Visual Identity




Chicago Architecture Center,  is a non-profit organization that provides tours, exhibitions, educational events related to architecture. Graphic containers and patterns are based on the grid system which is derived from the facade of buildings.


Tadao Ando Biography
Editorial Design


Using the geometries which relate to the architectures to emphasize the silent and loneliness emotion in Ando's architectures. At the same time, the geometries also express the sense of layering in these buildings.


New York Botanical Garden
Visual Identity




The New York Botanical Garden is an advocate for the plant kingdom. The Identity was designed to express the idea of colorful and refreshing feeling of New York Botanical Garden which is not only a place that people relax but also a venue where local people get inspiration and vibration.


Writers EXPO! 2018
Event Identity




It’s an annual conference where “writers of all backgrounds and experience levels can sharpen their skills, pitch their work to literary agents and find inspiration in the words of experienced mentors.”


Pine Cone Ice Cream
Branding




Pine Cone Ice Cream is based in New York. The first thing I was thinking about is squirrel’s tail because the tail is fluffy and soft which reminds me of the creamy quality of the scoop, so I comebined the squirrel and ice cream scoop.I used some smooth and curvy lines to express the comfortable feeling people got when they having an ice cream.